Fundamental Analysis: Conclusion

By Ben McClure

Whenever you're thinking of investing in a company it is vital that you understand what it does, its market and the industry in which it operates. You should never blindly invest in a company.

One of the most important areas for any investor to look at when researching a company is the financial statements. It is essential to understand the purpose of each part of these statements and how to interpret them.

Let's recap what we've learned:

• Financial reports are required by law and are published both quarterly and annually.
• Management discussion and analysis (MD&A) gives investors a better understanding of what the company does and usually points out some key areas where it performed well.
• Audited financial reports have much more credibility than unaudited ones.
• The balance sheet lists the assets, liabilities and shareholders' equity.
• For all balance sheets: Assets = Liabilities + Shareholders' Equity. The two sides must always equal each other (or balance each other).
• The income statement includes figures such as revenue, expenses, earnings and earnings per share.
• For a company, the top line is revenue while the bottom line is net income.
• The income statement takes into account some non-cash items, such as depreciation.
• The cash flow statement strips away all non-cash items and tells you how much actual money the company generated.
• The cash flow statement is divided into three parts: cash from operations, financing and investing.
• Always read the notes to the financial statements. They provide more in-depth information on a wide range of figures reported in the three financial statements.