Apple iOS (AAPL, GOOG)

Apple iOS (AAPL, GOOG) is the operating system for iPhone, iPad and other Apple mobile devices. Based on Mac OS, the operating system which runs Apple’s line of Mac desktop and laptop computers, Apple iOS is designed for easy, seamless networking between Apple products.

Apple iOS (AAPL, GOOG) is the second-most popular mobile computing platform. In September 2017, Apple iOS held a 32 percent share of the mobile market, second only to Android which held a 65.5 percent share.

The first version of iOS was released in June 2007, when the iPhone debuted on the market. iOS, an acronym for iPhone Operating System, is a Unix-based operating system powering all of Apple’s mobile devices, but the name iOS was not officially applied to the software until 2008, when Apple released the iPhone software development kit (SDK), enabling any app makers to create applications for the platform.

The overwhelming popularity of the iPhone was certainly driven by the effectiveness of iOS. Projections suggest that 2 billion iPhones will be sold by the end of 2018, making the device the single most successful products ever released into the market. Some estimates show that since launch in 2007, iOS has been responsible for more than $1 trillion in revenue for Apple.  

Over the years, iOS has enabled many advancements which have rippled throughout the culture, impacting those who own iPhones as well as those who do not.

The first version of iOS introduced the culture to the touch-screen smartphone, a significant cultural shift away from flip-phones and Blackberry-style devices. The iPhone combined many functions within a single device, including a camera, internet browser and media player alongside the phone and messaging, and the world would never be the same.

Apple finally gave iOS its name in the second version, when the company also released its SDK to developers looking to build apps for the platform. FaceTime, Apple’s video chat software, was released in iOS 4. Version 4 also introduced multitasking capabilities in iOS devices.

iOS 5 delivered Siri, a voice-enabled personal assistant, as well as iMessage as a central messaging system and the iOS Notification Center. Subsequent releases of the software added Airdrop, Touch ID, Apple Pay, and the much-derided Apple Maps mapping system as well as myriad improvements on functionality and design.

Apple slated the release of iOS version 12 slated for September 2018, promising myriad improvements to Siri, FaceTime and other key iOS features.